Pulse Web Digital · What We Do

Advertising That Works Harder.
Growth You Can Measure.

From Meta and Google Ads to Taboola, native advertising, Shopify support and advanced conversion tracking, we help businesses connect their advertising with real business results. Strategy, execution and tracking — brought together under one roof.

Meta & Facebook Ads Taboola & Native Ads Google Ads Shopify Support Voluum & RedTrack Landing Pages & Funnels

Every business has a different growth target. Some need more profitable sales from Meta. Some want to open a new traffic channel with Taboola. Others need to fix tracking before spending more. We start by understanding what your business needs, then build the right advertising and tracking setup around it.

Our Core Services

What Can We Help You Grow?

We combine more than 7 years of hands-on performance marketing and media buying experience with practical technical skills. Choose the service you need, or work with us across the full customer journey.

SERVICE 01 · SOCIAL ADVERTISINGM

Meta Ads & Facebook Advertising

Turn Facebook and Instagram into measurable sales channels. We plan, launch and optimise campaigns for Shopify stores, DTC brands and eCommerce businesses, with a focus on purchase performance rather than empty engagement.

  • Meta Ads account and campaign setup
  • Audience research, targeting and retargeting
  • Creative and offer testing
  • Pixel, Conversions API and purchase event setup
  • ROAS, CPA and funnel performance optimisation
Best for: Shopify stores · DTC brands · eCommerce businesses
SERVICE 02 · NATIVE MEDIA BUYINGN

Taboola & Native Advertising

Reach audiences beyond social media through native ad placements. We manage campaign setup, creative angles, advertorial journeys and traffic quality, then use performance data to improve costs and scale campaigns carefully.

  • Taboola, Outbrain, MGID, MediaGo and Revcontent
  • Campaign structure, targeting and budget setup
  • Native headlines, thumbnails and creative testing
  • Publisher analysis and traffic quality checks
  • CPC optimisation, conversion review and scaling
Best for: eCommerce brands · Affiliate offers · Advertorial campaigns
SERVICE 03 · SEARCH & VIDEOG

Google Ads & Performance Marketing

Reach people who are actively searching for products and solutions. We help set up and improve Google advertising with clear conversion goals, useful reporting and ongoing optimisation.

  • Google Search and Shopping campaign setup
  • Performance Max campaign support
  • YouTube Ads setup and management
  • Conversion actions and tracking checks
  • Search term, budget and performance optimisation
Best for: Online stores · Lead generation · Product-focused businesses
SERVICE 04 · TRACKING & ATTRIBUTION↗

Voluum, RedTrack & Binom Tracking

When tracking is wrong, campaign decisions become difficult. We help connect ad clicks with the actions that matter, troubleshoot missing conversions and improve the flow of data between advertising platforms, trackers and stores.

  • Voluum, RedTrack and Binom setup
  • Server-to-server (S2S) postbacks and integrations
  • Shopify purchase and conversion tracking
  • ClickBank and affiliate conversion tracking
  • Click IDs, URL parameters, macros and attribution checks
  • Missing conversion and tracking issue troubleshooting
Best for: Media buyers · Affiliate marketers · Shopify stores · Agencies
SERVICE 05 · ECOMMERCE OPERATIONSS

Shopify Virtual Assistant & Store Support

Running an online store takes more than advertising. We support the day-to-day store and marketing tasks that help keep your eCommerce operation organised and ready to grow.

  • Shopify store management and product updates
  • Marketing app and platform integrations
  • Pixels, conversion events and tracking checks
  • Product page and landing page improvements
  • Marketing performance reporting and support
Best for: Shopify merchants · Growing eCommerce teams · DTC brands
SERVICE 06 · CONVERSION JOURNEYSF

Landing Pages, Advertorials & Sales Funnels

Good traffic needs a clear next step. We help build and improve landing pages and sales funnels that connect the message in your ad with the product, offer or action on the page.

  • ClickFunnels and Funnelish setup support
  • Native advertising advertorial pages
  • Affiliate marketing funnels
  • Landing page structure and conversion improvements
  • Tracking links and funnel event checks
Best for: Affiliate campaigns · Native ads · Direct-response offers
SERVICE 07 · EMERGING TECHNOLOGYAI

ChatGPT Ads & AI Advertising

AI is creating new ways for people to discover products and services. We follow developments in ChatGPT Ads and the wider AI advertising space, helping businesses understand new options and assess how they may fit into their marketing plans.

  • Guidance on emerging AI advertising opportunities
  • Review of platform updates and availability
  • Planning for suitable future tests
  • Connecting new channels with wider marketing goals
Note: Services depend on platform access, availability and current features.
Why Work With Us

Marketing and Tracking Should Work Together

Our experience covers both the advertising platform and the technical setup behind it. This helps us look at the complete picture before recommending the next step.

Experience built through real campaigns

  • 7+ years in digital marketing and media buying.
  • $100M+ combined revenue generated across multiple brands.
  • $15M+ combined advertising spend managed.
  • Work across eCommerce, DTC and affiliate marketing.
  • Top Rated Plus freelancer on Upwork.

Focused on the numbers that matter

We look at spend, sales, CPA, ROAS, conversion rates, traffic quality and tracking accuracy. The aim is to understand what is working, what is wasting budget and what should be tested next.

No one can promise a fixed ROAS or sales result. We focus on clear setup, honest reporting and decisions based on the data available.
How We Work

A Clear Process From Audit to Optimisation

Before increasing ad spend, we want to understand your offer, store, current data and goals. This keeps the work focused and gives every action a clear reason.

STEP 01

Understand

We learn about your business, products, audience, margins, current setup and growth targets.

STEP 02

Review & Set Up

We review campaigns, landing pages, pixels, conversion events and tracking before making changes.

STEP 03

Launch & Improve

We test campaigns, creatives, audiences and traffic sources, then review the data and optimise.

STEP 04

Scale With Care

We build on what is working and monitor costs, conversion quality and performance as campaigns grow.

Ready to Get Started?

Tell Us What You Want to Grow.

Need more Shopify sales, better Meta Ads performance, Taboola campaign management or accurate Voluum and RedTrack tracking? Share your project details and we’ll review what you need.

Discuss Your Project

Advertising performance depends on the product, offer, market, website, budget, competition and tracking setup. Past results do not guarantee future performance. ChatGPT Ads and other emerging advertising options are subject to platform availability and change.

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